STARZPLAY, leading subscription video on demand (SVOD) platform, has successfully retained its ranking as the MENA region’s leading service in terms of subscriptions for the second consecutive year, with 29% market share, according to the IHS Markit Pay TV & Online Video Report – MENA – 2019. In addition to securing its position as a joint market leader in terms of revenue with a 32% market share.
Starzplay revealed their plans to enter Azerbaijan market within the fourth quarter of 2019. Although the official release date had not been yet released, all Azeri citizens will be able to subscribe to famous service before 2019 ends.
The Lionsgate-owned on-demand service will also expand Starzplay International from the current 42 countries to 51 countries by December 31, said CEO Jon Feltheimer.
“We believe the international market is a $45 billion opportunity for us, resulting between 24 million and 25 million new Starz International subscribers by 2025,” Feltheimer said, “making Starzplay one of the three leading pureplay subscription video-on-demand services in the world.”
Launched in 2016, the streaming service has about four million domestic subscribers, excluding three million international (including 1 million for Starzplay Arabia), which Lionsgate co-owns.
The latest market report highlighted that the company’s successful deals and partnerships with telecom operators and device manufacturers in the region, in addition to its exclusive content helped the platform grow rapidly.